Carrie Kerpen’s “Work It”: An Excellent Source for Professional Development Advice

Carrie Kerpen’s Work It: Secrets for Success from the Boldest Women in Business, features advice for young, female professionals and those starting off on their own. It features interviews from professionals including Facebook’s Sheryl Sandberg. Kerpen is also the host of the podcast “All the Social Ladies”. 

This was one of the first strictly career development books I have read, and I found it to very very inspiring and helpful. As a young women starting to build my career, many of the interviews and notes included spoke to my current journey. I enjoyed the format of the book, which was broken into organized chapters that also contained graphics and bullet points of best practices, plus parts you are able to fill out yourself. I think that this was a really great way to get in touch with your career goals and break away from negative thinking. 

Work It was written for women in the career force, and it includes a chapter on balancing family and career and on navigating a hostile work environment. I particularly enjoyed the chapters on networking and building a “squad” of powerful women to support your efforts. Networking is a big focus of the book, and I learned to not be afraid to send direct emails to people you want to gain advice or work from. I also learned to view networking as a never-ending activity, and to do it even in casual situations. Anyone can be a helpful contact. I also learned how to be able to say “no” when requests are unnecessary or harmful to my goals, and how to get over failures and move on to new endeavors. This was an excellent source for women looking to become entrepreneurs.  

The interviews in this book were particularly helpful, seeing how this is what Maggie does regularly for her podcast. Each women shared advice that aligned with the goals of the chapter, and included heartfelt personal anecdotes.

Overall, I was really pleased with the quality of this book and recommend it for any woman in the work force looking to grow or start their own business. 

10 Tips for Writing Great Online Content

Writing for an online audience can be tricky. When adjusting from traditional forms of writing to content creation and blogging, there are quite a few new rules to follow and goals to aim for. Below, find a list of ten important tips to ensure you are creating readable, interesting content. Many of these were inspired by information from Hubspot Academy’s course on Business Blogging.

  1. Don’t forget about the title. Keep it short and strong. Make sure to draw in your reader with a promise or interesting premise.

2. Answer questions. Write content that educates your audience on their interests and helps improve their skills. This way, people will come to your content on their own.

Image result for writing stock photos

3. Don’t write about your own life, write with your audience and industry in mind. Make sure your article will be about something your audience is truly going to care about or need to improve a certain skill.

4. Small sentences and paragraphs. Don’t confuse your audience with lengthy information.

5. Don’t try to sound smarter than you are. Use words you’re comfortable with, not unnecessary jargon and heightened vocabulary. Contractions are okay!

6. Write conversationally. Utilize humor and personality to draw your reader in and create and connection.

Image result for writing stock photos

7. Write your introduction and conclusion last. Make sure that you have structured your main ideas before perfecting your piece.

8. Make sure to have a catchy introduction that draws in your reader with a funny anecdote or compelling promise.

9. Use strong language. No passive voice, speak directly to your reader.

10. Scissors> Pen. Edit closely to ensure that your main idea remains the focus. Don’t include any unnecessary words or information.

What other rules do you follow when writing or creating other online content? Let me know in the comments.