It’s a sad misconception that humanities majors are doomed to a life of un- and underemployment. The skills learned in such degrees are highly valuable in the workplace, where clear and persuasive writing and communication are key. However, the world is changing rapidly, and there are technical and “hard” skills you can use to back up your degree in English, History, or any of the other social sciences.
One such skill is “Content Marketing”. Content Marketing refers to the use of written or visual content to attract potential customers and point them towards services that they will then pay for. Writers and editors with skills and experience in content marketing are much more likely to be hired in jobs where blogging and online content is used as a key tool to boost sales and following.
I recently completed Hubspot Academy’s online certification course in content marketing, which I was then able to advertise on Linkedin and on my resume, making my background stronger to potential employers. In this course, I completed a number of video modules, practical activities, and passed a comprehensive test. I improved my knowledge in content marketing as a means to not only boost my resume, but improve my own blog presence, as well.
Some of the most important skills I learned in this course include:
Know your Audience:
Hubspot’s course suggests compiling “buyer personas,” or fictional representations of the type of customer you are looking to attract. I thought about the type of viewer I am looking to attract on this blog, which is mainly college graduates looking to gain fill-time employment. It is important to research what this person may be interested in and to maintain connections with your real-life followers, as well. Knowing your audience is essential in gaining followers and attracting people with the right content.
This course helped me create a detailed calendar in which to organize when, where, and what content to post. It also made me think more clearly about the reason why I am posting content, and the ideal outcome I am looking for in posting. It also helped me discover new, creative ways to think of blog post ideas, and to think carefully about when to post them.
I learned that it is important to advertise your content on social media channels, and that these should all be personalized to the particular website. I also learned about the importance of guest blogging, and how maintaining connections with other influencers can help you to build up a following.
Learning these and other skills puts you in a place above your other humanities-major peers when it comes to looking for a writing position. Good luck with the job search!